Information architect, front-end developer, and programmer who provides online marketing strategy.
Equally capable designing smooth user experiences and programming back-end functionality.
I help organizations retool their sites using modern W3C Web Standards, get compliant with Section 508 accessibility laws, start an opt-in email marketing effort, make complex applications simple, and create compelling, consistent, multi-channel marketing success stories.
Skills sets
Web Standards based development
XHTML / HTML / CSS / JavaScript / XML
Usability and Accessibility
Search engine optimization
Photoshop/Illustrator
Flash
DreamWeaver / Visual Studio
ASP Advanced, modest ASP.NET and PHP
MS SQL Server / MySQL
Blogging & RSS syndication
Apache / IIS
Unix / Windows
Career experience
CLICKDATA, LEXISNEXIS
Golden, CO
JAN 2005 - PRESENT
Application programmer - Contract position with Robert Half Technology for ClickData.com a database marketing firm (part of LexisNexis and Reed Elsevier).
DECISIVE COMMUNICATIONS
Boulder, Co & Thailand
2002 - 2005
My development company specializing in compelling online marketing, future proofed sites built using modern Web Standards, opt-in email marketing, copy writing and marketing strategy.
Web Developer
14 new websites and 5 email campaigns in last 18 months, predominantly ecommerce or database driven CMS projects built with ASP.
Successfully juggled multiple simultaneous projects and kept diverse clients satisfied.
Project links at www.DecisiveCommunications.com
MESSAGEMEDIA
LOUISVILLE, CO
2000 - 2002
Publicly traded email marketing software provider, $35 million annual sales, Fortune 500 clients including ESPN, CNBC, NHL, and Countrywide Loans. Acquired by DoubleClick in 2002, declined new position in NYC.
Director of Digital Marketing
Led redesign of corporate website. Interviewed VP stakeholders to define business requirements company wide. Refocused site on sales lead generation and streamlined for better usability.
Designed GUI for industry leading email marketing software that targeted the needs, psychology, and workflow of target user market.
Successfully managed department under pressure during cost and force reductions. Cut and prioritized budgets, renegotiated contracts, reduced department costs by 60%, and employed guerilla marketing tactics.
Transferred to DoubleClick to reorganize their internal online marketing department in NYC. Led a redesign effort for 10 multi-lingual Asian and European websites that had stalled over the previous 14 months. Choose not to move to NYC for permanent position.
Manager of Multimedia Services
Collaborated with VP of Sales to create an interactive Flash based sales demo tool, solving the sales team’s top challenge.
Designed successful HTML email marketing campaigns, managed opt-in lists with industry best practices while promoting strictest privacy guidelines.
Integrated a new sales lead generation process, created trade show demonstrations, online and print advertising campaigns, designed new sales brochures and tools.
WALNUT SOFTWARE
BOULDER, CO
2000
Web Application software company. Walnut Software acquired my company Alpine Marketing to boost the design services of their business.
Creative Director
Led Client Services and functioned as project manager for $1M project. Designed user interfaces (GUIs) for a complex GIS (Geographic Information Systems) web application for the oil & gas engineering industry.
Designed application architecture with client interviews, storyboarding, use-cases, and wire-frames.
Managed client relationships on simultaneous projects. Helped clients achieve their solutions through requirements gathering, storyboarding, wire-frame mock-ups, and rapid development prototypes.
Chief technical lead in new business development sales calls, aided the CEO by providing creative vision to excite clients in meetings. Scoped technical requirements and created bids for new projects.
Education
MASTERS OF SCIENCE IN VOLCANIC GEOCHEMISTRY 1995
University of Nevada, Las Vegas
BACHELORS OF SCIENCE IN GEOLOGY 1993
Georgia State University
Recognitions
Design featured at the popular CSS Zen Garden website 2004 (read about it
Finalist in 1998 Adobe Systems - Photoshop Creative Contest.